Overview
Join the team that shapes Singapore's global story. As an intern in the Brand division, you will help steward the "Passion Made Possible" destination brand, diving into innovative branded entertainment and content strategy. You will support projects that tell compelling stories about Singapore, from market research and trend analysis to managing key partnerships and ensuring brand consistency across all touchpoints.
What You'll Get Out of This Internship
· Gain firsthand experience in destination branding and innovative marketing within a national tourism board.
· Develop strategic skills in market research, trend analysis, and partnership evaluation for branded entertainment.
· Learn to manage real projects from concept to execution, including supporting film and TV fund initiatives.
· Become a guardian of a major global brand, understanding how to maintain its integrity and impact.
· Build a professional network by collaborating with internal teams and external media/entertainment partners.
Key Responsibilities
· Conduct research and analysis on industry trends to identify opportunities and threats for branded entertainment.
· Support the management and smooth execution of brand initiatives, including the 'Singapore on Screen' and regional film funds.
· Help evaluate partnership opportunities and collaborate with stakeholders to develop innovative branded content.
· Assist in reviewing project requests and applications to ensure all outputs align with the core 'Passion Made Possible' brand identity.
· Contribute to monitoring and analyzing the brand's market performance and audience resonance.
· Help prepare reports and presentations that translate insights into actionable brand strategies.
Requirements
· Strong project management skills, with the ability to handle multiple tasks and support projects from start to finish.
· Excellent interpersonal and communication skills for building rapport with diverse stakeholders.
· A strategic and analytical mindset, comfortable with market research and evaluating trends.
· A keen interest in branding, marketing, entertainment, and storytelling.
· A proactive learner who is detail-oriented and thrives in a dynamic team environment.
Who This Internship Is Ideal For
A strategic and creative-minded student passionate about storytelling, branding, and pop culture, who enjoys analytical thinking and wants to see how a national brand comes to life across global platforms.
About the Company
The Singapore Tourism Board (STB) is the economic development agency responsible for growing Singapore's tourism sector and enhancing its position as a leading global destination.
Internship Details
· Location: Singapore
· Duration: 3-6 months
· Commitment: Full-time
· Working Arrangement: On-site
· Stipend : To be discussed in interview
· Application Deadline: When role is filled
