HoYoverse is seeking a creative and driven Brand Marketing Intern to join its Singapore team. In this role, you’ll contribute to marketing campaigns, help shape branding strategies, and support cross-functional projects. This internship provides hands-on experience in content creation, campaign planning, and data-driven marketing within a leading global gaming company.
What You'll Get Out of This Internship
- Learn to design and execute marketing strategies for major game launches and promotions.
- Gain experience in content creation, including social media, video, and graphic assets.
- Develop analytical skills through campaign data collection, user insights, and performance evaluation.
- Collaborate with international teams, enhancing cross-cultural communication and project coordination.
- Build a portfolio of marketing campaigns and creative projects in a dynamic entertainment environment.
Key Responsibilities
- Assist in planning and executing marketing campaigns, including creative ideation and content development.
- Support brand initiatives by preparing materials, analyzing campaign data, and tracking progress.
- Collaborate with multiple departments to ensure smooth project delivery and branding consistency.
- Contribute to writing, editing, and producing marketing content for online and offline channels.
- Monitor campaign performance and provide actionable insights for optimization.
- Help manage timelines, budgets, and project documentation to meet business objectives.
- Participate in brainstorming sessions and provide innovative ideas for user engagement.
Requirements
- Bachelor’s degree or final-year student in Marketing, Communications, or related field.
- Strong logical thinking, writing, and communication skills.
- Passion for branding, marketing, and digital media trends.
- Creative skills such as video editing, graphic design, or content production are a plus.
- Good time management, adaptability, and willingness to learn.
- Proficiency in English and Mandarin for effective team collaboration.
- Interest in gaming and online entertainment is highly valued.
Who This Internship Is Ideal For
Students who are creative, curious, and enjoy turning ideas into impactful marketing campaigns in a fast-paced global environment.
About the Company
HoYoverse creates globally loved games like Genshin Impact and Honkai: Star Rail, combining innovative technology with rich storytelling. With offices across Singapore, Montreal, Los Angeles, Tokyo, and Seoul, HoYoverse connects millions of players worldwide through immersive entertainment experiences.
Internship Details
Location: Singapore
Duration: 3–6 months
Commitment: Full-time
Working Arrangement: Onsite
Stipend: Competitive
Application Deadline: Rolling
