WPP is the creative transformation company, using the power of creativity to build better futures for people, clients, and communities. WPP Media is WPP’s global media collective, bringing together world-class platforms, partners, and talent to create meaningful growth in a media-first world.
About the Role
WPP Media is looking for a motivated intern to support the GOAT team, which focuses on influencer advocacy, branded content, and digital media planning. In this role, you will gain hands-on exposure to digital campaign planning, execution, and performance analysis, while working closely with planning, campaign management, creative, and production teams.
You will help turn campaign briefs into actionable proposals using GOAT’s proprietary Brand AI platform, support live campaign delivery, and contribute to reporting and optimization efforts. This internship offers a full end-to-end view of how branded content campaigns are built, launched, and measured.
What You’ll Do
- Support the planning team in developing campaign proposals and presentations
- Conduct research and analytics to identify suitable digital partners and influencers
- Assist with campaign setup, timelines, and stakeholder coordination
- Monitor live campaign performance and support optimization against KPIs
- Prepare interim and post-campaign reports with clear insights
- Contribute to creative brainstorming and assist during video production shoots
Who We’re Looking For
- Currently pursuing a degree in Advertising, Communications, Marketing, or related fields
- Strong communication, organization, and analytical skills
- Comfortable managing multiple tasks in a fast-paced environment
- Curious about media, digital content, and influencer marketing
This role is ideal for students looking to build a strong foundation in media planning and digital content execution within a global agency environment.
