Overview
Step into the dynamic world of e-commerce at Shopee as a Branding & PR Intern, where you’ll help shape the company’s public presence and storytelling. You will work closely with the branding team to craft press materials, manage media relationships, and support campaigns that amplify Shopee’s visibility. This internship offers hands-on experience in communications, media strategy, and content creation.
What You'll Get Out of This Internship
- Gain practical experience in PR, media relations, and strategic communications.
- Learn how to plan and execute branding campaigns across multiple channels.
- Build a portfolio of press releases, media briefs, and LinkedIn content.
- Work alongside experienced communications professionals and receive mentorship.
- Develop analytical skills by monitoring media coverage and evaluating campaign performance.
Key Responsibilities
- Conduct research to uncover trends and story opportunities for campaigns.
- Draft press releases, media pitches, and other materials aligned with Shopee’s branding.
- Identify and propose high-impact stories to boost media coverage.
- Maintain media lists and manage relationships with journalists and influencers.
- Create engaging content for LinkedIn to support branding goals.
- Collaborate with internal teams and external partners to execute campaigns and events.
- Monitor and report on media coverage, ensuring insights inform future strategies.
- Assist in planning and coordinating branding initiatives from ideation to delivery.
Requirements
- Pursuing a degree in Journalism, Public Relations, Marketing, or related fields.
- Basic understanding of local media landscape and social media platforms.
- Strong writing, storytelling, and verbal communication skills.
- Detail-oriented with a creative mindset for problem-solving.
- Able to manage multiple projects and meet deadlines independently.
- Proficiency in Google Workspace; familiarity with Canva, Telum, or Google Sheets is a plus.
- Available for a full-time internship of 3–6 months.
Who This Internship Is Ideal For
Students who are curious, proactive, and passionate about communications, branding, and building a strong media presence in a fast-paced digital environment.
About the Company
Shopee is Southeast Asia’s leading e-commerce platform, connecting millions of users to products and services through a mobile-first experience. Known for its innovative campaigns and digital solutions, Shopee empowers businesses and individuals to engage, discover, and grow online.
Internship Details
Location: Singapore
Duration: 3–6 months
Commitment: Full-time
Working Arrangement: Onsite/Hybrid (as per company policy)
Stipend: Provided (details upon request)
Application Deadline: Rolling basis
