Overview
Binance, the world’s largest cryptocurrency exchange by trading volume, is seeking a Marketing Algorithm Engineer to develop and optimize algorithmic models for precision marketing. The role focuses on user behavior prediction, profiling, ROI estimation, and traffic allocation strategies to drive growth and operational efficiency.
Key Responsibilities
- Develop core algorithm models for marketing scenarios: user behavior prediction, profiling, ROI estimation, and traffic allocation strategies.
- Build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis.
- Design data-driven strategies for user lifecycle management (acquisition, retention, repurchase).
- Track, validate, and optimize model performance using A/B testing, causal inference, and attribution analysis.
- Collaborate with data, product, and operations teams to implement algorithms within Binance’s marketing systems.
- Continuously iterate algorithms to maximize marketing efficiency and conversion rates.
Requirements
- Master’s degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related fields.
- Minimum 3 years of experience in algorithm development, data science, or related roles.
- Strong programming skills in Python, Scala, or Java; familiarity with big data frameworks like Hadoop, Spark, or Flink.
- Solid understanding of machine learning algorithms (e.g., LR, GBDT, DNN) and marketing-focused models (e.g., Uplift Model, Lookalike).
- Experience with SQL/Hive, large-scale data cleaning, feature engineering, and model tuning.
- Familiarity with ML frameworks such as TensorFlow or PyTorch.
- Deep understanding of user growth, ad placement, and e-commerce marketing scenarios.
- Strong logical thinking, independent work capability, and team collaboration skills.
Why Join Binance
- Work at the forefront of blockchain and cryptocurrency in a user-centric global organization.
- Collaborate with world-class talent on innovative, fast-paced projects.
- Autonomy and opportunities for continuous learning and career growth.
- Competitive salary, company benefits, and potential work-from-home flexibility.
- Thrive in a results-driven, innovative workplace with global impact.
Location: Singapore / Flexible remote arrangement
Experience Level: Mid-Senior (3+ years in relevant field)
Industry: Blockchain / Cryptocurrency / Data Science / Marketing Algorithms
