Intern - Digital Service Project

Housing & Development Board • Internship • Singapore • 1w ago

Overview

Join HDB’s Strategic Communications & Engagement Group as a Marketing Communications & Research intern and experience how nationwide public communications are planned and executed. You’ll work with a team dedicated to helping residents understand housing policies while improving the digital platforms they rely on every day.

What You'll Get Out of This Internship

Real experience in digital content strategy and public-sector communication
Opportunities to work with analytics tools and interpret user behaviour
Guidance from experienced communications and UX specialists
Strong portfolio pieces showcasing writing, research, and content work
Insight into how large government websites and e-services are developed and improved

Key Responsibilities

Plan and organise website content to make information clearer for the public
Write, refine, and maintain pages that help users understand HDB services
Apply SEO principles to improve search visibility and engagement
Track product performance metrics and summarise findings for the team
Analyse web analytics to spot user trends and recommend improvements
Collect user feedback from different channels and turn insights into action
Assist in mapping and improving user journeys across digital platforms
Suggest ideas that enhance the overall user experience on HDB’s online services

Requirements

Interested in communications, marketing, media, or social sciences
Able to write clearly and explain information simply
Curious about UX, digital platforms, or data insights
Organised and able to manage multiple tasks
Willing to learn, explore, and take feedback
Basic familiarity with analytics tools is a bonus, not a requirement

Who This Internship Is Ideal For

Perfect for students who enjoy storytelling, digital content, and understanding how public services reach and support large communities.

About the Company

The Housing & Development Board (HDB) is Singapore’s public housing authority, responsible for planning, building, and managing affordable homes. It also develops community spaces and digital services that support millions of residents across the country.