Overview
Join the East Zone People, Programme, and Partnership 3 team as a Marketing and Communications Intern, where you will help drive smart parking adoption and enhance user experience. This internship provides a hands-on opportunity to develop marketing campaigns, design communications materials, and contribute to operational improvements in car park facilities.
What You'll Get Out of This Internship
- Practical experience in marketing campaign development and communications design
- Exposure to user experience design and traffic flow optimization
- Opportunity to work closely with operational teams and marketing specialists
- Hands-on involvement in digital engagement strategies and smart parking initiatives
- Mentorship and guidance on project planning, execution, and performance evaluation
Key Responsibilities
- Conduct market research and user analysis to assess Parking @ HDB app adoption, user behaviors, and barriers to sign-up at Old Airport Road Car Park
- Develop a comprehensive marketing campaign strategy including target audience segmentation, messaging, and multi-channel promotions
- Design and produce creative communications materials such as posters, digital displays, brochures, and social media content
- Create intuitive wayfinding signage and visual communications to improve traffic flow and navigation at Geylang Serai Market Car Park
- Prepare an implementation plan outlining campaign phases, resources, budget, and success metrics
- Develop a framework to monitor and evaluate campaign performance, including app sign-ups and user engagement
Requirements
- Currently pursuing a degree in Marketing, Communications, or a related discipline
- Strong interest in marketing, communications, and user experience design
- Creative mindset with attention to detail and ability to produce high-quality design materials
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively with cross-functional teams
Who This Internship is Ideal For
- Students eager to gain hands-on experience in marketing, communications, and campaign strategy
- Individuals interested in user engagement, smart city initiatives, and operational improvements
- Candidates who enjoy combining creative design with data-driven decision-making
About Company
The East Zone People, Programme, and Partnership 3 team is part of HDB’s car park operations, focusing on delivering efficient, user-friendly, and innovative parking solutions. The team leverages marketing, communications, and operational insights to improve customer experience and drive digital adoption through smart parking initiatives.
Internship Details
- Location: Singapore
- Duration: May 2026 – August 2026
- Department: Marketing / Communications – Car Park Operations
- Working Hours: Full-time
- Application Requirements: CV, Cover Letter, and Academic Transcript
