Overview
This internship places you within Directions Group’s Marketing Communications team, where you will support real client campaigns across media relations, digital platforms, and influencer engagement. You will gain hands-on exposure to how luxury and lifestyle brands are positioned, communicated, and grown through strategic storytelling. The role combines research, content support, and day-to-day agency operations in a fast-paced environment.
What You'll Get Out of This Internship
- First-hand experience working with luxury, fashion, and lifestyle brands
- Practical exposure to PR, digital communications, and influencer marketing
- Opportunities to support real media events, launches, and campaigns
- Mentorship from experienced communications and brand strategists
- Strong portfolio and resume experience in an agency setting
Key Responsibilities
- Track and summarise media coverage across print, online, and social channels
- Prepare regular reports that highlight brand visibility and campaign outcomes
- Support press showroom operations by managing samples and inventory records
- Assist with press events, presentations, and influencer or media gifting activities
- Contribute to media relations tasks such as research, pitch preparation, and content drafting
- Support digital and influencer campaigns through research, content ideas, and coordination
- Help plan and schedule social media content while tracking engagement performance
- Maintain databases for media, influencers, and collaborators
Requirements
- Currently pursuing a diploma or degree in marketing, communications, or business
- Strong interest in luxury, fashion, lifestyle, or digital culture
- Organised, detail-oriented, and able to juggle multiple tasks
- Comfortable with writing, research, and basic reporting
- Familiar with social media platforms and digital trends
- Confident using Microsoft Word, Excel, and PowerPoint
- Able to commit for at least 6 months
Who This Internship Is Ideal For
This internship is ideal for students who are passionate about branding, media, and digital storytelling and want agency experience in the luxury and lifestyle space.
About the Company
Directions Group Inc. is an integrated communications agency specialising in marketing communications, public relations, digital strategy, and events. The agency works with premium brands across luxury, fashion, beauty, hospitality, and culture to build meaningful and lasting brand presence.
Internship Details
Location: Singapore
Duration: 6 months
Commitment: Full-time
Working Arrangement: Onsite / Hybrid
Stipend (if provided): Not specified
Application Deadline: Not specified
