Overview
Join The Walt Disney Company as a Lifecycle & Retention Marketing Intern and support campaigns that drive customer engagement and retention for Disney+ across Singapore, Taiwan, and Hong Kong. You’ll help plan, execute, and optimise marketing initiatives while collaborating with internal teams and creative partners to enhance subscriber experiences.
What You'll Get Out of This Internship
- Hands-on experience in lifecycle marketing and subscription-based campaigns
- Exposure to campaign analysis, testing, and optimisation techniques
- Opportunity to work with regional teams and cross-functional stakeholders
- Skill development in creative problem-solving, project management, and data-driven decision making
- Portfolio-ready experience in marketing campaign execution and customer engagement strategies
Key Responsibilities
- Collaborate with internal teams and creative agencies to plan and execute marketing campaigns across email, push notifications, and in-app channels
- Support development and maintenance of marketing calendars
- Brief agencies on campaign copy and creative requirements
- Analyse campaign results and provide insights for future optimisation
- Assist in ideation and rollout of automated campaigns with regional lifecycle leads
- Identify opportunities to enhance engagement, retention, and customer lifetime value
- Champion creative approaches to customer engagement and retention
- Support test-and-learn initiatives to generate actionable insights
Requirements
- Currently an undergraduate pursuing a bachelor’s degree in Marketing, Communications, Media, Business, or related fields
- Basic understanding of marketing and subscription business is a plus
- Strong organisational and time-management skills
- Detail-oriented with high accuracy in work
- Creative, solution-focused, and proactive in approach
- Able to work independently and collaboratively within a team
- Fluency in English; Chinese language skills are a plus
- Analytical mindset with strong numerical and problem-solving skills
Who This Internship Is Ideal For
Ideal for students passionate about digital marketing, customer engagement, and data-driven campaigns who want hands-on experience in a global streaming business.
About the Company
The Walt Disney Company is a global entertainment leader, known for iconic brands like Disney, Pixar, Marvel, and Star Wars. Through innovative storytelling and cutting-edge technology, Disney delivers personalised experiences that engage and inspire audiences worldwide.
Internship Details
Location: Singapore
Duration: May 2026 – Aug 2026
Commitment: Full-time
Working Arrangement: Onsite
Stipend: Not specified by employer
Application Deadline: Rolling basis
