Overview
OCBC Bank, Singapore’s longest-established bank, is offering a Wealth Marketing Internship within its Global Consumer Financial Services (GCFS) division. This internship provides hands-on experience in developing and executing marketing campaigns, learning about wealth and investment products, and gaining exposure to the digital wealth ecosystem.
Key Responsibilities
- Assist in planning and executing marketing campaigns from concept to delivery
- Collaborate with agencies and internal stakeholders for seamless campaign implementation
- Manage campaign timelines and ensure marketing materials are legally compliant
- Set up and monitor campaigns across various channels
- Track and report campaign performance, analyzing data for optimization
- Conduct competitive analysis within the digital wealth space
- Provide administrative support, including invoice processing and promotion fulfillment
Who You Are
- Currently pursuing an undergraduate or postgraduate degree
- Proactive, adaptable, and able to thrive in a fast-paced environment
- Strong organizational skills with attention to detail
- Able to work independently and collaboratively with stakeholders
- Willingness to learn about investment and wealth products
Learning Objectives
- Gain a comprehensive understanding of wealth marketing strategies and techniques
- Experience in campaign planning, execution, and performance analysis
- Develop skills in stakeholder management, compliance, and administrative tasks
- Acquire insights into the competitive landscape of digital wealth management
- Contribute meaningfully to the growth of a leading financial institution
What OCBC Offers
- Competitive base salary with flexible benefits
- Community initiatives and professional development opportunities
- Supportive, award-winning work environment focused on wellbeing, growth, and learning
Internship Details
- Location: Singapore
- Department: Global Consumer Financial Services – Wealth Marketing
- Duration: As per internship program requirements
This internship is ideal for students looking to gain practical marketing experience in the financial services sector while contributing to campaigns that drive business growth.
