Overview
Join WPP Media's dynamic GOAT team for a hands-on internship at the forefront of digital content and influencer marketing. You'll dive into the full campaign lifecycle, from strategic planning with AI-driven insights to on-set production and performance analysis. This hybrid role offers a unique opportunity to learn how creativity and data converge to build powerful brand stories.
What You'll Get Out of This Internship
· Gain end-to-end experience planning and executing digital influencer campaigns for major brands.
· Learn to use proprietary AI tools and analytics to generate strategic insights and match brands with ideal partners.
· Develop practical skills in campaign management, performance reporting, and cross-functional stakeholder coordination.
· Get exposure to the creative production process, from brainstorming to supporting on-location video shoots.
· Build a professional network within the world's largest creative transformation company.
Key Responsibilities
· Support the planning team in developing campaign proposals using AI-powered influencer advocacy platforms.
· Assist in campaign execution by helping manage timelines, documentation, and coordination between agencies, partners, and internal teams.
· Conduct research and analytics to identify optimal digital partners (publishers/influencers) for client briefs.
· Monitor live campaign performance, assist in compiling reports, and help optimize against key performance indicators (KPIs).
· Contribute to creative brainstorming sessions and provide support for video production shoots.
· Help prepare accurate campaign documentation, including Insertion Orders (IOs) and post-campaign reports.
Requirements
· Currently enrolled in a degree program related to Advertising, Marketing, Communications, Media, or a similar field.
· Excellent written and verbal communication skills.
· Strong analytical thinking and basic project management abilities.
· Proficient in Microsoft Office (especially PowerPoint and Excel).
· Detail-oriented, highly organized, and able to effectively prioritize multiple tasks.
· A collaborative team player who can also take initiative and work independently.
· A keen interest in digital media, content creation, and influencer marketing.
Who This Internship Is Ideal For
A proactive and creatively-minded student who is passionate about the intersection of media, technology, and storytelling, and thrives in a fast-paced, collaborative agency environment.
About the Company
WPP is the creative transformation company, using the power of creativity to build better futures. WPP Media is its global media collective, uniting the best platforms, people, and partners to create limitless growth opportunities for clients.
Internship Details
Location: Singapore
Duration: 6 to 12 months (as per development milestones)
Commitment: Full-time
Working Arrangement: Hybrid (~4 days in office per week)
Stipend: Competitive benefits package includes medical insurance and significant paid time off (specific stipend details to be confirmed)
Application Deadline: Rolling
