Overview
This internship offers hands-on exposure to CRM, online marketing, and user lifecycle management within Shopee’s fast-paced e-commerce environment. You will support data-driven campaigns focused on customer acquisition, retention, and engagement, while learning how large-scale digital platforms drive growth through analytics and targeted marketing strategies.
What You’ll Gain
- Practical experience in CRM and lifecycle marketing within a leading e-commerce platform.
- Exposure to customer data analysis and performance tracking through dashboards and reports.
- Understanding of how online marketing campaigns influence user behavior and sales.
- Experience working with backend systems and large datasets in a real business context.
- Strong foundation in growth marketing, retention strategies, and customer engagement.
Key Responsibilities
- Support CRM campaigns aimed at reducing customer churn through execution, data management, and analysis.
- Update and maintain weekly reports and dashboards to track campaign performance.
- Assist with initiatives focused on new buyer acquisition and platform growth.
- Support online marketing efforts to increase Shopee’s share of voice and drive orders.
- Contribute to buyer reactivation and retention campaigns using lifecycle segmentation.
- Assist in managing the Shopee Rewards programme to boost user engagement through voucher campaigns.
Requirements
- Currently enrolled in a university programme, preferably in Business, Management, or a quantitative-related field.
- Comfortable working with numbers and drawing insights from data.
- Detail-oriented and confident using backend systems and tools.
- Strong team player with the ability to manage tasks and timelines effectively.
- Proficient in Google Workspace and Microsoft Office tools.
- Available to work at least 3 days per week as a part-time intern.
Who This Internship Is For
This role is ideal for students interested in digital marketing, CRM, growth strategy, or data-driven decision-making within e-commerce. If you enjoy working with data and want to understand how customer journeys are managed at scale, this internship is a strong fit.
About the Company
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan, providing secure, fast, and user-friendly online shopping experiences. As part of Sea Group, Shopee leverages technology to support consumers and small businesses across the region.
Internship Details
- Company: Shopee
- Industry: E-commerce / Technology
- Work Type: Part-time internship
- Commitment: Minimum 3 days per week
- Location: Not specified
- Duration: Not specified
- Application Timeline: Rolling
