Overview
Join the dynamic digital marketing team at Marina Bay Sands and dive deep into the world of e-commerce optimization. As an SEO/CRO Intern, you will gain hands-on experience enhancing our online presence, driving organic traffic, and improving the customer journey to boost conversions. You'll collaborate with developers and marketers to implement data-driven strategies for one of the world's most iconic hospitality brands.
What You'll Get Out of This Internship
· Gain comprehensive, practical experience in two high-demand digital fields: Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
· Develop tangible skills in keyword research, content optimization, A/B testing, and data analysis using industry-standard tools.
· Receive direct mentorship while seeing your optimizations go live on a high-traffic global website.
· Build a portfolio showcasing real projects that improved website performance and user experience.
· Understand how data-driven marketing integrates within a large-scale, multi-faceted hospitality business.
Key Responsibilities
· Conduct keyword research and analysis to identify opportunities for increasing organic search visibility.
· Optimize web page content and meta data to improve search engine rankings and click-through rates.
· Assist in creating and publishing engaging website content that aligns with the brand’s voice using the CMS.
· Analyze website performance data to identify user pain points and areas for improving the conversion funnel.
· Support the design, execution, and analysis of A/B tests on key website elements like landing pages and forms.
· Collaborate with the front-end development team to ensure the effective implementation of optimization recommendations.
· Monitor SEO and CRO performance metrics to track progress and report on findings.
Requirements
· Currently pursuing a Diploma or Degree in Marketing, Business, Information Systems, or a related field.
· A strong analytical mindset with keen attention to detail.
· Excellent written English skills and the ability to adapt your writing to suit a brand's tone.
· A highly motivated, self-driven attitude with a willingness to learn new tools and concepts quickly.
· Great interpersonal and communication skills for effective teamwork.
· Familiarity with tools like Google Analytics or Google Search Console is a plus, but not required.
· Availability for a 6-month internship period (Jan-Jun or Jun-Dec).
Who This Internship Is Ideal For
A digitally curious and analytically minded student who loves blending creativity with data, enjoys problem-solving, and wants to see the direct impact of their work on a global brand's online performance.
About the Company
Marina Bay Sands is Singapore’s premier integrated resort, renowned for its luxury hotels, diverse entertainment, extensive convention facilities, and iconic architecture.
Internship Details
Location: Singapore
Duration: 6 months (Jan-Jun or Jun-Dec intake)
Commitment: Full-time
Working Arrangement (Onsite/Hybrid/Remote): On-site
Stipend (if provided): To be discussed during the application process.
Application Deadline: Rolling
