Intern, Marketing

Shangri-La Group • Internship • Singapore • 6d ago

Overview

Shangri-La Singapore is offering a hands-on Marketing Internship for students who want real exposure to branding, digital content, and hospitality marketing. As part of the marketing team, you will support social media management, online reputation efforts, and media coordination while learning how a luxury hotel communicates with guests and the public.

What You'll Get Out of This Internship

Practical experience in hotel marketing, branding, and digital communications
Exposure to social media strategy, influencer outreach, and content creation
Opportunities to build a marketing portfolio with real published work
Insight into reputation management across booking platforms and social channels
Guidance from experienced hospitality and marketing professionals

Key Responsibilities

Manage and respond to guest reviews and enquiries across booking and social platforms to strengthen brand reputation
Create and schedule social media content such as short-form videos, reels, posts, and stories
Analyse guest sentiment and competitor performance through monthly reports
Curate and manage user-generated content for brand-aligned reposting
Assist with media monitoring by compiling press coverage and social mentions
Support website updates, guest communications, and basic digital copywriting
Coordinate media drops, influencer collaborations, and hosted media experiences
Assist with photography, videography planning, and creative asset preparation

Requirements

Currently pursuing a diploma or degree in Marketing, Communications, or a related field
Comfortable using social media platforms such as Instagram and Facebook
Basic writing skills and an eye for visuals and branding
Organised, reliable, and willing to learn
Able to work well with different teams and stakeholders
Interest in hospitality, lifestyle, or luxury branding

Who This Internship Is Ideal For

This role is ideal for students who enjoy digital content, social media, and storytelling, and want hands-on experience in luxury hospitality marketing.

About the Company

Shangri-La Singapore is a flagship luxury hotel set within lush gardens near Orchard Road. Known for warm hospitality and family-friendly offerings, it is part of the globally recognised Shangri-La Group, delivering premium guest experiences worldwide.