Overview
This marketing internship with CapitaLand gives you the chance to explore how marketing shapes one of Asia’s leading real estate groups. You’ll work closely with teams that manage brand positioning, digital channels, and customer engagement across a global portfolio. Expect hands-on exposure to research, content creation, campaign tracking, and real-world marketing operations.
What You’ll Get Out of This Internship
- Experience turning market research into marketing strategies and insights
- A strong portfolio of digital content, reports, and campaign contributions
- Skill-building in analytics, customer behaviour insights, and brand communication
- Mentorship from marketing professionals working across digital, social, and traditional channels
- Exposure to marketing processes in a large multinational organisation
Key Responsibilities
- Research brand perception, customer behaviour, and market trends to support strategy development
- Analyse channel performance, website traffic, and digital metrics to guide decision-making
- Create marketing content for social media, digital platforms, and promotional materials
- Support campaign planning, pre-campaign testing, and tracking of KPIs
- Help coordinate event logistics, media activities, and distribution of collaterals
- Compile information for press releases, media kits, and communications
- Monitor social media to identify conversations, audience interests, and emerging trends
- Maintain marketing databases, inventory, and regular reporting for management
Requirements
- Currently studying Marketing, Business, Communications, or a related field
- Interested in digital marketing, branding, and consumer insights
- Comfortable working with data, online analytics, and emerging trends
- Good communication skills and the ability to create clear content
- Organised, detail-oriented, and able to handle multiple tasks
- Open to learning and comfortable working in a fast-moving environment
Who This Internship Is Ideal For
This role is perfect for students who enjoy both creative and analytical work, love exploring how brands connect with audiences, and want hands-on experience in a large, dynamic organisation.
About the Company
CapitaLand Group is one of Asia’s largest and most established real estate companies, headquartered in Singapore. The group manages and develops properties across more than 260 cities globally, spanning residential, commercial, retail, and integrated developments. Known for innovation and sustainable urban solutions, CapitaLand plays a major role in shaping modern city landscapes.
Internship Details
Location: Singapore
Duration: Based on internship period
Commitment: Full-time
Working Arrangement: Onsite / Hybrid (varies by team)
Stipend: Not specified by employer
Application Deadline: Rolling basis
