Overview
The Dyson Commercial Strategy & Marketing Internship offers hands-on experience in driving commercial initiatives, enhancing customer experience, and supporting marketing campaigns for cutting-edge technologies. Interns will work closely with cross-functional teams to scale strategies, optimise product offerings, and improve digital experiences across Dyson’s platforms.
Key Responsibilities
Commercial Delivery & Customer Value
- Conduct research on industry and competitor best practices; summarise key insights for internal teams.
- Support documentation and scaling of commercial strategies from new product launches.
- Assist in developing and executing commercial activations.
- Collaborate with Revenue teams on pricing, trade-in programmes, and product bundling optimisation.
Digital Experience & Cross-Functional Collaboration
- Contribute to pre-order strategies to enhance e-commerce performance for new launches.
- Support promotional strategy implementation to drive customer engagement and loyalty.
- Ensure messaging consistency across retention and local marketing teams.
Operational Excellence on Dyson.com (UX)
- Assist in operational scorecards for new launches and commercial activities.
- Track utilisation of digital assets and analyse website data (e.g., NPS studies) to identify improvement opportunities.
- Work with UX teams to optimise the online user experience.
Marketplace Excellence
- Support creation of tailored content for marketplace platforms to increase engagement and conversion.
- Assist in designing campaign frameworks for flexible deployment across marketplaces.
Requirements
- Pursuing a Bachelor’s degree in Business, Marketing, Management, Economics, or related field.
- Strong attention to detail, teamwork, and communication skills.
- Curious, resilient, agile, and motivated to challenge the status quo.
- Interest in marketing strategy, commercial optimisation, and digital customer experience.
Learning Outcomes
- Gain exposure to commercial strategy and marketing operations at a global technology company.
- Develop skills in digital marketing, product launch strategy, and UX optimisation.
- Work cross-functionally with revenue, UX, retention, and local marketing teams.
- Opportunity to contribute to real-world campaigns and commercial initiatives impacting Dyson customers.
Internship Details
- Programme: Dyson Commercial Strategy & Marketing Internship
- Duration: As per Dyson’s internship programme schedule
- Location: Dyson office (location dependent on internship posting)
- Opportunity: High-performing interns may be offered a position in Dyson’s graduate programme.
Why Dyson
- Work on innovative products that challenge conventions.
- Collaborate with industry-leading experts and cross-functional teams.
- Gain mentorship and real-world experience in commercial strategy and marketing.
- Join a diverse and inclusive environment that values creativity and curiosity.
