Overview
My Queen, a wellness brand focused on supporting women through pregnancy and postpartum care, is seeking a Digital Marketing Intern to strengthen its online brand presence. This role involves helping craft digital campaigns, managing social channels, and enhancing the performance of the company’s bilingual online platforms. You’ll contribute ideas, analyze engagement data, and support initiatives that connect the brand with mothers and families.
---
What You’ll Get Out of This Internship
Experience creating and refining digital strategies for a consumer-facing wellness brand.
Hands-on practice with social media management, online advertising, SEO, and analytics.
Opportunities to contribute to website improvements, content writing, and campaign brainstorming.
Exposure to digital marketing tools such as Google Ads, analytics dashboards, and email platforms.
The chance to work on multilingual digital content across English and Chinese platforms.
Experience supporting online and offline marketing events.
---
Key Responsibilities
Assist in shaping digital marketing plans that build stronger engagement with target audiences.
Help manage content and activity on social channels such as Instagram, Facebook, WeChat, and Weibo.
Contribute to digital advertising campaigns through platforms like Google Ads and Meta Ads.
Support SEO and SEM efforts by doing keyword checks, improving assets, and monitoring visibility.
Write content for blogs, email newsletters, and promotional campaigns.
Participate in website updates to improve user experience and ensure content accuracy.
Track the results of campaigns using analytics tools and prepare simple performance summaries.
Stay updated on digital marketing trends to help refine ongoing strategies.
Help the team prepare for events and marketing initiatives when required.
---
Requirements
Prior exposure to digital marketing tasks or similar experience is a plus.
Good understanding of online marketing principles, social media operations, and campaign execution.
Comfortable using tools such as Google Analytics or other tracking platforms.
Strong content-writing ability and creativity.
Analytical mindset with the ability to interpret online performance trends.
Excellent communication and a collaborative attitude.
Proficiency in both English and Chinese is an advantage due to the company’s bilingual audience.
Minimum educational requirement: Diploma in Marketing or related studies.
Able to commit for at least 4 months.
---
Who This Internship Is Ideal For
Students passionate about content creation, social media, and data-driven marketing.
Individuals interested in working with family- and wellness-focused brands.
Creative thinkers who enjoy brainstorming campaign concepts and improving digital experiences.
Bilingual candidates wanting practical experience managing multilingual digital platforms.
---
About the Company
My Queen is a maternal wellness centre under ACP Group, dedicated to supporting women throughout their prenatal and postpartum journey. The brand blends traditional care practices with modern techniques, offering services designed to nurture mothers physically and emotionally. Through both in-person programs and digital engagement, My Queen aims to empower women with confidence during motherhood.
---
Internship Details
Location: Singapore (On-site)
Duration: Minimum 4 months
Department: Marketing
Work Arrangement: On-site
Level: Internship
