CapitaLand – Marketing/Data Analytics Internship
Location: Singapore
Company Overview:
CapitaLand Group is one of Asia’s largest diversified real estate groups, with a global presence across 260+ cities in over 40 countries. Their portfolio spans real estate investment management and development, offering diverse opportunities for career growth.
Role Overview
This internship provides exposure to marketing campaign management, data analytics, and digital marketing initiatives, allowing interns to support both strategic and tactical marketing activities while developing technical and creative skills.
Key Responsibilities
- Support ideation, execution, and analysis of ongoing and tactical marketing campaigns.
- Consolidate, update, and analyze marketing data to track campaign performance and optimize strategies.
- Assist in developing marketing materials, including creative content and copywriting.
- Support analytics and tracking of marketing campaigns to improve insights and effectiveness.
- Participate in partnership projects, including influencer collaborations and social media initiatives.
- Coordinate marketing activities with internal and external stakeholders.
- Stay updated on industry trends, emerging marketing channels, and social media platforms.
- Assist in data-related marketing projects and ad-hoc tasks as assigned.
Qualifications & Skills
- Currently pursuing a degree in Business, Marketing, Data Science, Business IT, Hospitality, or related fields.
- Proficient in Microsoft Excel and PowerPoint.
- Enthusiastic about social media trends and marketing innovation.
- Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Basic knowledge of statistics and analytics is advantageous.
- Creative team player with strong written and verbal communication skills.
- Willingness to learn new tools and technologies.
Learning Opportunities
- Hands-on experience in marketing campaign management and analytics.
- Exposure to digital content creation and influencer marketing.
- Practical understanding of data-driven marketing strategies.
This internship is ideal for students looking to blend marketing creativity with data analytics skills in a real estate corporate environment.
