Overview
Join Singapore’s longest-established bank and gain hands-on experience in the world of consumer marketing. As a Primary Lifestyle Marketing Intern in Global Consumer Financial Services (GCFS), you’ll contribute to campaigns that shape how people interact with key financial products like credit cards, digital banking, and deposits. This internship offers exposure to the full lifecycle of marketing programs—from ideation to execution—within a supportive, innovative, and award-winning environment.
What You’ll Get Out of This Internship
- Practical experience in planning, executing, and optimizing integrated marketing campaigns.
- Exposure to both digital and traditional marketing channels.
- Hands-on involvement with advertising materials, website content, and promotions.
- Insight into marketing strategies for a broad range of financial products.
- Skills in stakeholder management, campaign analysis, and cross-functional collaboration.
- Mentorship in a forward-thinking, future-ready financial institution.
Key Responsibilities
- Assist in the planning and execution of marketing campaigns across multiple channels.
- Support the creation and coordination of advertising materials and website content.
- Collaborate with internal teams and external partners to implement strategic marketing initiatives.
- Monitor, analyze, and optimize campaign performance.
- Provide assistance for ad-hoc projects and tasks as required by the marketing team.
Requirements
- Currently pursuing an undergraduate or postgraduate degree.
- Strong interest in marketing and a willingness to learn about campaign development and execution.
- Excellent communication and interpersonal skills for effective collaboration and stakeholder management.
- Detail-oriented, organized, and able to manage multiple tasks efficiently.
- Proactive, enthusiastic, and ready to contribute to a dynamic team environment.
Who This Internship is Ideal For
- Students or early-career professionals passionate about marketing in the financial services sector.
- Individuals eager to gain practical experience in campaign planning, execution, and performance analysis.
- Creative thinkers with an interest in digital, traditional, and integrated marketing strategies.
- Those who enjoy collaborative work with cross-functional teams and external partners.
About OCBC Bank
Since 1932, OCBC Bank has been dedicated to helping individuals and businesses achieve their aspirations. Leveraging technology and creativity, the bank continues to transform into a future-ready, customer-centric organization. With a strong focus on innovation, learning, and sustainability, OCBC provides its employees with opportunities to grow, make an impact, and build lasting value for the community.
Internship Details
- Work Model: Full-time internship, integrated with GCFS teams
- Focus Areas: Marketing campaign planning, execution, and optimization
- Duration & Compensation: Competitive base salary with flexible benefits
- Additional Perks: Community initiatives, professional development programs, and a supportive learning environment
